World-Class Marketing Strategy


Thanks for stopping by. So, world-class marketing strategy! It’s a bold claim, right? But that’s exactly what I deliver. And that’s what I believe a lot of companies, big and small, really need right now. I hope you find the information you’re looking for today, but please feel free to get in touch if not.

James Hogan b

World-Class Marketing Strategy


Thanks for stopping by. So, world-class marketing strategy! It’s a bold claim, right? But that’s exactly what I deliver. And that’s what I believe a lot of companies, big and small, really need right now. I hope you find the information you’re looking for today, but please feel free to get in touch if not. 


Explore my capabilities.

With over twenty years in sales and marketing, you could say I have some solid industry experience. But it’s what those hard years have taught me that really matters. Marketers today have stopped doing the simple things well. They dive into complicated tactics with no strategic underpinnings. For ambitious businesses to grow and thrive, they need to go back to basics.

Marketing strategy workshop


Uncovering fresh new insights.

Your marketing strategy must be based on a deep understanding of your customers; their goals, challenges, needs and aspirations. That’s how you ensure your story is hyper relevant and your messages drive engagement and action. Success demands that your offering is highly differentiated too, which can be hard. But with a little probing, digging and thinking, I’m sure you’ll find the perfect angle, perspective or idea to hang your strategy on. They’re often hiding in plain sight.

  • Buyer personas
  • Customer journeys
  • Business objectives
  • Competitive analysis
  • Messaging platforms
  • Product taxonomy
  • Brand positioning
  • Value proposition
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James exceeded our expectations.

James assessed our existing marketing strategy and developed a new campaign plan to help us meet our ambitious growth targets. He exceeded our expectations at every step.

Ed Caldeira

Ed Caldeira


Website for global campaign


Crafting compelling communications.

There’s a lot of content out there. A whole heap of content. But most of it’s rubbish. Really terrible. The good news is, with a bit of research, thought and planning you can create content that your target audience will love. With a good marketing strategy and content plan, you’ll be able to deliver messages and communications that inspire and engage your customers and prospects – whilst helping you to stand out from the crowd. Writing compelling content is hard work, but it’s worth it.

  • E-books
  • Whitepapers
  • Cases studies
  • Sales presentations
  • Social media
  • Ad creative
  • Emails
  • Blogs
  • Websites
  • Landing pages
  • Brand activation
  • Digital experiences
  • Mobile applications
  • Interactive tools
  • Infographics
  • Videos
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James is very much a team player.

James was an integral force in helping us to develop our customer personas and long-term content plan. He is very much a team player and tactfully navigated our very demanding senior management team.

Nick Buckley

Nick Buckley


Campaign planning presentationlide c


Planning powerful programmes.

Your marketing strategy can’t remain tucked away in a PowerPoint deck forever. It needs to live and breathe in the real world, so you need a plan. You need a marketing programme, big or small. This is where all the pieces come together; your target audience and their customer journeys, your value proposition and messaging platform, your digital channels and offline tactics, your content offers and website design. The aim is to meet your business goals and sales targets. Pure and simple.

  • Integrated campaigns
  • Campaign strategy
  • ABM programmes
  • Brand awareness
  • Lead generation
  • Sales enablement
  • Execution playbooks
  • Project management
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James is a brilliant communications strategist.

James has a tremendous amount of drive, is fast paced and a brilliant communications strategist. He quickly understands customer briefs and gets the job done at a speed that is difficult to keep up with.

Mark Hogg

Mark Hogg



Helping you to grow.

I work with ambituous companies. Brands that want to grow fast and disrupt their industries. Agencies that want to deliver exceptional strategy and elevate their client offering. So, I’m part marketing consultant and part freelance planner. But I’m a B2B marketing strategist 100%. Gun for hire.


I'm a freelance senior planner.

My approach

Every project is different. I guess that goes without saying. And each agency will require a slightly different mix of services and seniority levels depending on the client need and the team dynamics. But my approach will always follow the same general pattern – although this will be aligned to the agency’s practices, processes and templates.

  1. Scoping and briefing
  2. Discovery and research
  3. Initial findings and insights
  4. Strategic recommendations
  5. Deliverables and presentation
  6. Feedback and lessons learned


I add value in a number of different ways. Sometimes you’ll need a fresh, new perspective on an old problem. Other times, you’ll need someone to just take the ball and run with it. More often than not though, you’ll just need another member of the planning team for a day, a week or a month. I’m here to help with strategic planning projects, large or small.

  • Strategy review and performance analysis
  • Persona development and journey mapping
  • Value proposition development and messaging
  • ABM research, account mapping and insights
  • Market dynamics and competitor research 
  • Website UX review and content audits
  • Content planning and copywriting
  • Campaign ideas and planning

My approach

We are witnessing a time when technology is making marketing easier than ever before, but where navigating the complexity and getting it right has never been so hard. For ambitious businesses to grow and thrive, they need to go back to basicsHoned over decades, here are the simple steps you need to follow. 

  1. Research
  2. Strategy
  3. Website
  4. Playbook
  5. Execution
  6. Reporting


Whether you need content marketing, account-based marketing (ABM), inbound marketing, digital marketing, lead generation or brand awareness, you’ll need a world-class marketing strategy. But it shouldn’t cost the earth. Hiring a senior marketer is a big commitment. Hiring a B2B agency isn’t cheap. Hire a consultant; get the best of both worlds.

  • World-class marketing strategy
  • Eliminate the need for external hires
  • Augment your current team
  • Marketing expertise on tap
  • Flexible outsource solution
  • Scalable resourcing model
  • Inhouse team mentoring
  • Executive coaching 

b2b brands

I'm a marketing consultant.


As you can imagine, I’ve worked on a large number of client projects over the years. And I’ve almost certainly encountered the specific challenges you and your team are facing right now. If you let me know your industry and goals, I’m sure I’ll have some interesting customer stories to share with you. In the meantime, here are a few client logos.

British Council
Sopra Steria
BNP Paribas
Manx Telecom
The Scale Factory

MARKETING strategy

Discover my experience.

There’s a handful strategic marketing projects that I’m partiularly proud of for one reason or another. Hopefully they will give you a sense of my skills and capabilities but I’d be happy to explain more, maybe over a coffee or a beer some time. Just drop me a line and we can get something in the diary.

Continental white

Market insights
Campaign strategy
Customer experience

Google Cloud resized

Campaign strategy
Content creation
ABM playbook


Customer journey
Messaging platform
Campaign strategy


Competitive analysis
Messaging platform
Strategic planning


Market insights
Competitive analysis
Strategic planning


Stakeholder interviews
Market insights
Content planning

Red Bull

Market insights
Strategic planning 
Proposition development


Customer journey
Campaign strategy
Creative development


Partner marketing
Competitive analysis
Content strategy

Let's talk

It would be great to find out about your needs, goals and challenges and to tell you a bit more about myself. I’d love to help you if I can.


James Hogan | Marketing Consultant
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